New AI-Powered Brand Recommendations in Google Ads

Google has announced the release of brand recommendations driven by AI, which can be found on the Google AdWords Recommendations page. The current performance recommendations for cost-per-action campaigns are shown alongside these new recommendations, which address awareness and consideration campaigns like cost-per-thousand (CPM) and cost-per-view (CPV). This offers a wide range of optimization choices to advertisers.

Brand Recommendations: What Are They?

The Google Ads Recommendations section includes Brand Recommendations in addition to campaign settings, Google trends, and account history reviews. After that, it will automatically come up with ideas to improve the efficacy of your campaign. These tips introduce you to new capabilities and help you reach your campaign goals using the latest best practices in Google Ads.

Now, advertisers can maximize the impact of their brand by optimizing their CPM or CPV campaigns using the Recommendations page. Google AdWords continuously finds fresh recommendations for each advertiser, so be sure to check them often. These recommendations are tailored and updated frequently.

Five Groups of Suggestions for Brands

Advertisements and Resources

These suggestions assist you in developing and refining brand advertisements, showcasing top-performing ads, and better grouping ads. They are made to assist you accomplish your branding objectives and optimize ad performance. As examples, consider:

• Including Bumper Advertisements
• Including several aspect ratios for videos
• Boosting via a Marketing Initiative

Bidding and Budgets

These suggestions help you choose the best bid strategy to achieve your company objectives and guarantee that neither bids nor budgets will restrict your campaigns. They provide impact estimations to illustrate how making changes can draw in more customers and raise market share or brand awareness.

Some examples are:

• Modifying CPM budgets for particular time periods
• Modifying CPV budgets for particular time periods
  Adjusting CPM bids

Keywords and Targeting

By using these suggestions, you can connect with more people who are interested in what you have to offer. Examples include: § Opting into audience expansion § Creating a new Ad Group without contextual targeting

Measurement

By enabling more reporting tools, these suggestions improve your understanding of the effectiveness of your campaign. i. Including a link to your YouTube account in Google Ads is one example.

How to Use Brand Recommendations: An Overview

Go into your Google Ads account and search any running CPM or CPV campaigns for fresh recommendations to begin utilizing Brand Recommendations. Putting these suggestions into practice will help your brand promotions succeed as much as possible.

Aitizaz Rahim

Aitizaz Rahim is a dynamic Digital Marketing and SEO expert, empowering businesses worldwide with proven strategies. As the founder of Masterblogerz, he shares actionable insights to help others master the digital marketing world.